Fragmented story
A broad product suite needed one clear value proposition.
All client stories
Success story · 2016—present
Fieldforce × Augment
Making complex
infrastructure feel clear.
A long-term brand and product partnership connecting Fieldforce's enterprise platform, mobile workflows, website, sales story, and digital presence.
ClientFieldforce
PartnershipSince 2016
ScopeBrand · Web · Product · Media
01
The problem
One powerful platform. Too many layers of complexity.
Infrastructure deployment brings operators, municipalities, vendors, contractors, assets, sites, and field teams into the same process. The category was still dominated by paper checklists, email, spreadsheets, fragmented databases, and disconnected vendor tools.
Fieldforce had built the technology to unify that work. The challenge was to make its value immediately understandable—and make a sophisticated enterprise product feel just as coherent for an executive at a dashboard as for a technician working from a phone.
Dense workflows
Complex operational data had to remain usable at speed.
Mixed contexts
Office and field teams needed a connected cross-device experience.
02
How we solved it
We designed the system around the work—not the software.
We clarified the brand around one focused promise: enabling the infrastructure of the future. A confident visual system gave Fieldforce a recognizable voice across its website, product interfaces, presentations, case studies, and ongoing communications.
Inside the product, we organized dense operational information into clear hierarchies, reusable controls, actionable dashboards, and mobile-first task flows. The result was a common experience language that could scale across project, asset, operations, lease, analytics, and field-work modules.
01
Brand identity & design system
02
Website strategy, design & development
03
Enterprise application UX & UI
04
Mobile product experience
05
Sales presentations & case studies
06
Campaign & social media design
01 · Website
A digital front door for a complex product suite.
We reorganized Fieldforce's platform, solutions, and market use cases into a clear buyer journey—from the promise of next-generation infrastructure to specific product capabilities and conversion.
01 / 06
02 · Product UX/UI
A reusable system for high-density enterprise work.
Dashboards, tables, forms, date controls, and interaction patterns were brought into one visual language—helping teams scan, decide, and act without losing operational detail.
01 / 05
03 · Mobile experience
The right information at the point of work.
Mobile workflows put assigned work, locations, ticket status, and task details into a focused field experience designed for quick decisions away from a desk.
01 / 04
04 · Branding
A recognizable identity across product and market.
The Fieldforce wordmark, signal motif, confident blue palette, and supporting assets create continuity from a small social avatar to the full platform experience.
05 · Sales & launch assets
Turning platform capability into a persuasive story.
Launch decks, use-case narratives, and product presentations gave sales teams a flexible toolkit for explaining the platform to operators, partners, and enterprise buyers.
06 · Social media
Consistent, timely communication beyond the product.
A flexible campaign system helped Fieldforce participate in industry conversations, celebrate cultural moments, and maintain a consistent visual presence throughout the year.
03
The results
A clearer platform for infrastructure at global scale.
Fieldforce now presents one coherent story from market promise to day-to-day operation. Buyers can understand the platform's value faster, while users move through complex deployment and asset-management work with a consistent experience across web and mobile.
The design system gives Fieldforce a durable foundation for new modules, use cases, campaigns, and sales conversations—supporting a platform that publicly reports more than $10 billion in managed assets.
of infrastructure assets managed on the Fieldforce platform
the year the Augment and Fieldforce partnership began
product surfaces connected across web, iOS, and Android
coherent experience from first impression to field operation
“Augment has been an exceptional design partner. They take complex enterprise workflows and turn them into experiences that feel clear, intuitive, and genuinely easy to use. Their work has given Fieldforce a stronger visual identity, a more consistent product, and a scalable design foundation across our website, web platform, and mobile applications.”
Basit Malik · Founder & CEO, Fieldforce
Asset figure is drawn from Fieldforce's published website.
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